Agree is a company that connects farmers and agribusiness companies to better credit opportunities. Its differential is to always value close contact, not just through applications and other platforms, creating a differentiated experience through contact and facilitating the entire process for its customers.

The challenge of this project was to reposition Agree's brand in a way that fully captured this essence while maintaining the legacy of the original brand. The result was reflected in the new strategy and visual identity, which mark a new cycle for the company, redefining the target audience's perception with more authenticity, credibility, and trust.

Through immersion with the client and an in-depth analysis of the market, the need to adopt a more "customer-centric" strategy was identified, in order to generate greater differentiation from the segment and meet the needs of farmers who are looking for less bureaucracy, more transparency, and closer contact with credit providers for agribusiness.

The strategy gave life to the new visual identity, more human and vibrant, reflecting the proximity to the customer and the verbal identity through the concept "Our experience transforms yours", which synthesizes in the word "experience" several meanings, corresponding both to Agree's expertise and the consumer's experience, more pleasant and positive.