Ariel Marcos Branding

WHO I AM

I’m a designer, consultant, and brand strategist with over 16 years of experience in the creative field. Through a methodology that combines functionality with meaningful delivery, I help companies and individuals position themselves in the market based on their true essence.

My purpose is to create a positive impact on the trajectory of brands and on the people who are part of them, directly and indirectly. I believe brands are not just sales tools, but authentic human expressions capable of building real connections with those who choose to engage with them.

HOW A BRAND COMES TO LIFE

From understanding to consistency, a clear methodology guides the journey.

I believe strong brands are not born ready, but built on well-informed decisions. That’s why the process adapts to each business’s needs, using the right tools to reach a clear, coherent, and sustainable direction.Acredito que marcas fortes não nascem de fórmulas prontas, mas de decisões bem fundamentadas. Por isso, o processo se molda às necessidades de cada negócio, usando as ferramentas certas para chegar a uma visão clara, coerente e sustentável.

My brand-building process unfolds in four main stages:

IMMERSION & DIAGNOSIS

Before any decision, it’s essential to understand the business in depth. Here, we dive into the brand’s context, its market, audience, competitors, challenges, and opportunities to identify the strategic foundations that will guide the entire project.

strategy

With insights in hand, it’s time to define the brand’s strategic platform. At this stage, we shape positioning, define differentiators, clarify value propositions, and structure the narrative that will support the brand in the long term.

MATERIALIZATION

Strategy gains form, voice, and presence. Here, we develop the visual and verbal identity, ensuring that the brand is expressed clearly, consistently, and relevantly across all touchpoints.

MANAGEMENT

A strong brand must be well managed over time. Beyond defining guidelines, this stage may unfold into continuous support, ensuring the brand is consistently and strategically applied in the long run.

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