EBANX is a Curitiba-based fintech that emerged in 2012, connecting Latin American consumers to global companies. Since then, the company has experienced exponential growth, both in business and brand, and I have had the honor of being a part of this journey.In fact, the beginning of my story in Branding coincides with the beginning of my story at EBANX. It was there that I fell in love with this discipline and started to invest heavily in learning it. From 2017 to 2022, the period in which I was there, my initiatives were focused on the development of the brand, from strategy to creation.

In 2017, I created the first version of the company's brandbook, which until then had no direction regarding brand strategy and use. My goal was to capture the essence of EBANX and ensure consistent communication across all touchpoints, by developing some of the strategic elements that still serve as the backbone of the brand today.

In 2018, I had the responsibility of creating EBANX's new visual identity. The challenge was to mature the brand globally without losing sight of its origin and local culture. Under the concept "Go Global, Think Local", the map of Curitiba was chosen as the main visual element to strengthen our roots.

In 2021, I internally led the company's rebranding process (developed by Yone), acting as a focal point for the management and progress of the project, launched in early 2022.

I can proudly say that I left a positive legacy at EBANX, both strategically and creatively, and that my contributions were significant to the brand's success.