Through immersion sessions, we identified the opportunity to reposition Agree as a strategic partner for producers, moving beyond a transactional perception of credit. The objective was to build a more distinctive and human brand that communicates expertise, security, and closeness.The strategic direction was based on combining the agricultural universe with the financial world, reinforcing the brand’s role as a bridge between production and growth. Transparency, trust, and partnership became the central pillars guiding the entire development.

The strategy came to life through the development of a new visual and verbal identity. The symbol was built by combining two universes: a leaf element representing the agricultural sector and a graphic element referencing financial growth. Together, they form a distinctive and meaningful symbol that expresses the brand’s purpose. The visual language incorporates organic shapes, vibrant contrasts, and compositions inspired by natural landscapes and crop textures. The color palette reinforces the agricultural context while conveying solidity and professionalism. All touchpoints were designed to communicate clarity, strength, and partnership — from stationery and digital platforms to outdoor applications and brand materials.