CASE
Daniela Prado is a furniture brand focused on creating pieces with identity, comfort, and timeless design. With a strong emphasis on craftsmanship and refined finishes, the brand seeks to balance aesthetics and functionality, delivering products that combine elegance, durability, and attention to detail.

The challenge was to reposition the brand in order to strengthen its presence in the market, elevate its perceived value, and clearly communicate its essence. The objective was to create a more sophisticated and consistent brand universe, capable of expressing the quality of its products and connecting with a more design-oriented audience.
strategy
Through immersion sessions, we identified that the main need was to build a brand that translated the refinement and authenticity already present in the products. The strategy was centered on highlighting the brand’s commitment to craftsmanship, the careful selection of materials, and the balance between contemporary design and timeless aesthetics. We defined a positioning that reinforces elegance and simplicity, supported by a visual and verbal language aligned with a more mature and cohesive brand expression.
materialization
The strategy came to life through the redesign of the visual identity and the creation of a structured visual system. The new logotype adopts a more minimalist and contemporary approach, reinforcing sophistication while maintaining accessibility. The visual language incorporates organic shapes, subtle textures, and a balanced color palette inspired by natural materials such as wood, leather, and fabric. Across all touchpoints — from social media and stationery to packaging and environmental applications — the brand now communicates consistency, refinement, and design sensibility.
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