CASE
EBANX is a fintech founded in Curitiba in 2012, connecting global companies to emerging markets. From its early years, the company experienced significant growth in both business and brand recognition. I was part of this journey.My path in branding evolved alongside EBANX’s growth. That was where I deepened my focus on brand strategy, investing consistently in its development. Between 2017 and 2022, my initiatives were centered on strengthening the brand — from strategic direction to creative execution.

In 2017, I first became involved with EBANX’s brand, and since then my role has grown, especially in defining positioning and guiding how the brand is applied across different touchpoints. The objective was to capture EBANX’s essence and ensure consistent communication across all points of contact, through the development of strategic brand elements that would serve as its backbone.
In 2018, I was responsible for creating EBANX’s new visual identity. The challenge was to mature the brand globally without losing sight of its roots and local culture. The concept “Go Global, Think Local,” inspired by Curitiba’s map, became the key visual element to reinforce this idea.
In 2021, I internally led the company’s rebranding process, developed in partnership with the team at Yone, taking on a central role in managing and guiding the project. Launched at the beginning of 2022, this work marked an important milestone in EBANX’s evolution — and I take pride in having contributed significantly to both the strategic and creative aspects of the brand.
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