The strategy focused on strengthening the brand’s emotional dimension. Lá na Cozinha is not just about serving meals — it is about serving moments. The positioning was built around authenticity, warmth, and the power of food to create lasting memories.We structured a clear narrative centered on experience, connection, and excellence. The goal was to communicate that each event is thoughtfully crafted, from menu development to presentation, ensuring that every detail contributes to a unique and unforgettable experience.

The strategy came to life through the development of a new visual identity aligned with the brand’s maturity and refined positioning. The new logo embraces a more elegant and timeless typographic approach, reflecting sophistication without losing warmth. The symbol integrates organic elements inspired by ingredients and culinary craftsmanship, reinforcing authenticity and care.

The visual system combines deep greens and warm tones, creating a balance between elegance and approachability. Across all touchpoints — from stationery and packaging to digital platforms and environmental applications — the brand communicates consistency, refinement, and emotional connection.