Through immersion sessions, we identified that the brand needed to communicate its expertise in a more structured and differentiated way. The positioning was built around the integration of three key pillars: strategy, content, and performance. The goal was to reinforce that these elements are not isolated services, but interconnected disciplines working together to generate consistent and sustainable growth for clients.

The strategy materialized through the development of a new visual identity and brand system. The logotype construction emphasizes clarity and hierarchy, highlighting the union between “press” and “marketing.” The symbol was developed by combining two concepts: growth (represented by an upward arrow) and expansion or diffusion (represented by a radial element). Together, they form a distinctive symbol that communicates momentum and amplification. The visual system incorporates a bold color palette, strong contrasts, and dynamic compositions, reinforcing the brand’s energy and performance-driven mindset. Across all applications — from digital platforms and printed materials to branded merchandise — the identity communicates confidence, clarity, and impact.