Page One | Brand Launch in up to 6 Weeks

the problem

The Blank Page

Every business has a story. The problem is that most reach the market without knowing where to begin telling it: no defined positioning, no consistent identity, no voice of their own. They show up, but don't communicate. They exist, but don't connect. The result is a presence that fails to convey the real value of your brand — and a first impression that doesn't get a second chance.

Page One is here to write this beginning with you.

EVERY STORY IS BORN from strategy

A pretty cover can't save a book without a story

A great logo doesn't position a brand. A solid strategy does.

Design without direction is decoration without purpose. It can look beautiful and still communicate nothing true about the business. A brand that doesn't express its essence competes on price, not on difference.

The strategy phase exists to answer what design alone cannot: who is this brand, who does it exist for, and why should anyone choose it? When these answers are clear, every color, every shape, and every word carries the same meaning.

‍The result is a brand that doesn't need to explain itself. That communicates before it speaks. That creates connection before it sells.

the process

How the plot unfolds

Four stages and a brand ready to last.

stage 1

Immersion & Diagnosis

Before any decision, the business must be understood deeply. We dive into the brand's context, market, audience, competition, and real challenges. Through in-depth strategic analysis, we identify opportunities, tensions, and differentiators that will guide the entire project.

stage 2

Strategy

With the right inputs in hand, the brand's strategic platform is built. Attributes, value proposition, positioning, and tone of voice. This is where the brand finds its reason to exist — and the clarity to know what to say and to whom.

stage 3

Materialization

Strategy takes shape: logo, complete visual identity, tagline, and a presentation website. Everything built to be recognizable, consistent, and expressive of what the brand truly is.

stage 4

Launch

The brand enters the world with structure: a launch roadmap, content ready for social media, and templates to maintain visual consistency day after day.

I want to launch my brand

time to begin

Which chapter are you in?

Every story has its own pace. Page One was created for those who need a solid brand with agility. If your project requires a longer, more in-depth process, my classic methodology may be the right path.

PAge ONe

Structured launch in 4 to 6 weeks

For those who are starting out and need a strategic, visual brand — ready for the world without sacrificing depth.

Involves founders and key decision-makers
Maximum of 3 participants to maintain pace
Leaner process and deliverables
Estimated timeline of 4 to 6 weeks
Requires availability and agility in approvals
Focus on strategic foundation and essential brand elements
Ideal for brands starting from scratch

CLASSIC METHODOLOGY

Complete build with no scope restrictions

For brands that require greater strategic complexity, multiple stakeholders, or a deeper repositioning work.

Involves different levels of the organization and external stakeholders
No limit on participants in the process
More thorough process and deliverables
Estimated timeline of 2 to 4 months depending on complexity
More time for reflection and refinement of decisions
Scope tailored to the specific needs of the project
Ideal for rebranding, expansion, or more complex brands

Know more here

packages

Choose your preferred edition

Three paths to the same destination: the beginning of your brand's story.

Essential

$ 4.500

The minimum structure for those who need a brand ready to exist.

Immersion & Diagnosis

In-depth interview with up to 3 founders
Market research
Competitive research and benchmarking
Target audience definition

Strategy

Functional and emotional brand attributes
Value proposition
Brand positioning
Tone of voice and basic verbal direction

Materialization

Logo
Visual identity (typography, colors, key visual, basic applications and basic guidelines)
Tagline

Launch

Social media launch kit: bio copy, 3 feed template designs, 3 stories template designs

I want more information

complete

$ 7.500

The ideal structure for those who want a brand ready for launch without the headache.

Everything from Essential, plus:

Presentation website¹ (one-page institutional site)
6 posts + 3 stories ready to publish
Launch roadmap: post definitions, frequency, strategy, and ideas for future content

1. The presentation website is a single page with the essential business information, connected to the brand's visual identity and value proposition. If the client wishes a full institutional website with more pages and content, this can be quoted separately.

I want more information

Premium

$ 12.500

The most complete structure for those who want a brand built to last.

Everything from Complete, plus:

Brand manifesto
Brandbook (complete brand manual covering strategy and identity)
Custom institutional website (with multiple pages)
30-day post-launch follow-up session (strategic check-in to evaluate brand application and identify potential adjustments)

I want more information

Add-ONS

Optional items that can be added to any package to bring even more value to your brand.

creative naming

From

$ 1.500

Generation, conceptualization, and direction of the brand name.

*Trademark availability research and registration are the client's responsibility — I can refer you to a trusted specialist if needed.

Ongoing Brand Management

upon request

Ongoing management of brand communication after launch, quoted separately through a monthly retainer proposal.

I want to launch my brand

about me

THE CO-AUTHOR OF YOUR STORY

Designer, consultant, and brand strategist with over 17 years of experience. Through a simple and functional methodology combined with meaningful delivery, commitment, and strategic depth, I help businesses get where they want to go through what is most true about their essence.

My goal is to generate a positive impact on the trajectory of brands and the lives of the people behind them, directly or indirectly. Because I believe brands are not just sales tools — they are authentic, human expressions capable of creating genuine connections with those who choose to engage with them.

faq

READ BEFORE TURNING THE PAGE

Does Page One work for any type of business?

Yes. I've worked with technology, gastronomy, fashion, services, and much more. The process adapts to each business context — what doesn't change is the strategic depth at every stage.

What if I don't have a name for my business yet?

Creative naming is available as an add-on for all packages. Availability research and trademark registration are the client's responsibility — I can refer you to a trusted specialist if needed.

Is the 4 to 6 week timeline guaranteed?

It's the estimated timeline for most projects. It may extend depending on the client's availability for interviews, approvals, and feedback — something natural in any collaborative process.

What happens after the brand launches?

The Complete and Premium packages already include a full launch structure. For those who want to keep evolving the brand afterward, I offer ongoing management through a monthly retainer proposal.

How does payment work?

The value is split into installments aligned with project milestones. We align the details in the initial conversation.

Can I hire just one stage?

Page One was designed as an integrated process, where each stage feeds into the next. Standalone branding projects outside this format can be quoted separately. Browse all services on my main website or send me a message.